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Beating Low Cost Competition
23,00 CHF *
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Low cost competitors, who offer 'good enough' productsand services at very attractive prices, are currently significantlyimpacting the businesses of many leading companies, and some arestarting to 'move up' to challenge the traditionalcompanies in their core markets. It's only a matter of timebefore most companies will feel the pressure from these aggressive,cut-price competitors. Beating Low Cost Competition offers a step-by-step structured approach to helpexecutives in traditional companies with premium brands thinkthrough the options for responding to their low cost rivals andselect the most appropriate strategy to win in their chosenmarkets. By examining a wide-ranging group of companies from around theworld, Adrian Ryans provides numerous examples of how differentcompanies in different industries have responded to low costcompetitors and analyses the effectiveness of their strategies. Healso discusses the leadership and cultural challenges that manycompanies are facing as they take steps to respond to their lowcost rivals. Ultimately, the insights gained from this book will lead tobetter and more profitable business decisions. Adrian Ryans is Professor of Marketing and Strategy at IMD,Lausanne, Switzerland. He has designed and taught on executiveprograms for organizations in North America, Europe, Australia andAsia, including GE, Bank of Montreal, Medtronic, Deloitte,Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor,BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic,Hutchison Port Holdings and Qualcomm. He has also acted as aconsultant for a number of leading global corporations.

Anbieter: Orell Fuessli CH
Stand: 06.12.2019
Zum Angebot
Beating Low Cost Competition
23,00 CHF *
ggf. zzgl. Versand

Low cost competitors, who offer 'good enough' productsand services at very attractive prices, are currently significantlyimpacting the businesses of many leading companies, and some arestarting to 'move up' to challenge the traditionalcompanies in their core markets. It's only a matter of timebefore most companies will feel the pressure from these aggressive,cut-price competitors. Beating Low Cost Competition offers a step-by-step structured approach to helpexecutives in traditional companies with premium brands thinkthrough the options for responding to their low cost rivals andselect the most appropriate strategy to win in their chosenmarkets. By examining a wide-ranging group of companies from around theworld, Adrian Ryans provides numerous examples of how differentcompanies in different industries have responded to low costcompetitors and analyses the effectiveness of their strategies. Healso discusses the leadership and cultural challenges that manycompanies are facing as they take steps to respond to their lowcost rivals. Ultimately, the insights gained from this book will lead tobetter and more profitable business decisions. Adrian Ryans is Professor of Marketing and Strategy at IMD,Lausanne, Switzerland. He has designed and taught on executiveprograms for organizations in North America, Europe, Australia andAsia, including GE, Bank of Montreal, Medtronic, Deloitte,Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor,BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic,Hutchison Port Holdings and Qualcomm. He has also acted as aconsultant for a number of leading global corporations.

Anbieter: Orell Fuessli CH
Stand: 06.12.2019
Zum Angebot
Beating Low Cost Competition
20,99 € *
ggf. zzgl. Versand

Low cost competitors, who offer 'good enough' productsand services at very attractive prices, are currently significantlyimpacting the businesses of many leading companies, and some arestarting to 'move up' to challenge the traditionalcompanies in their core markets. It's only a matter of timebefore most companies will feel the pressure from these aggressive,cut-price competitors. Beating Low Cost Competition offers a step-by-step structured approach to helpexecutives in traditional companies with premium brands thinkthrough the options for responding to their low cost rivals andselect the most appropriate strategy to win in their chosenmarkets. By examining a wide-ranging group of companies from around theworld, Adrian Ryans provides numerous examples of how differentcompanies in different industries have responded to low costcompetitors and analyses the effectiveness of their strategies. Healso discusses the leadership and cultural challenges that manycompanies are facing as they take steps to respond to their lowcost rivals. Ultimately, the insights gained from this book will lead tobetter and more profitable business decisions. Adrian Ryans is Professor of Marketing and Strategy at IMD,Lausanne, Switzerland. He has designed and taught on executiveprograms for organizations in North America, Europe, Australia andAsia, including GE, Bank of Montreal, Medtronic, Deloitte,Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor,BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic,Hutchison Port Holdings and Qualcomm. He has also acted as aconsultant for a number of leading global corporations.

Anbieter: Thalia AT
Stand: 06.12.2019
Zum Angebot
Beating Low Cost Competition
20,99 € *
ggf. zzgl. Versand

Low cost competitors, who offer 'good enough' productsand services at very attractive prices, are currently significantlyimpacting the businesses of many leading companies, and some arestarting to 'move up' to challenge the traditionalcompanies in their core markets. It's only a matter of timebefore most companies will feel the pressure from these aggressive,cut-price competitors. Beating Low Cost Competition offers a step-by-step structured approach to helpexecutives in traditional companies with premium brands thinkthrough the options for responding to their low cost rivals andselect the most appropriate strategy to win in their chosenmarkets. By examining a wide-ranging group of companies from around theworld, Adrian Ryans provides numerous examples of how differentcompanies in different industries have responded to low costcompetitors and analyses the effectiveness of their strategies. Healso discusses the leadership and cultural challenges that manycompanies are facing as they take steps to respond to their lowcost rivals. Ultimately, the insights gained from this book will lead tobetter and more profitable business decisions. Adrian Ryans is Professor of Marketing and Strategy at IMD,Lausanne, Switzerland. He has designed and taught on executiveprograms for organizations in North America, Europe, Australia andAsia, including GE, Bank of Montreal, Medtronic, Deloitte,Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor,BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic,Hutchison Port Holdings and Qualcomm. He has also acted as aconsultant for a number of leading global corporations.

Anbieter: Thalia AT
Stand: 06.12.2019
Zum Angebot
Low-cost carrier industry: A focus on Germanwin...
16,50 € *
zzgl. 3,00 € Versand

Essay from the year 2007 in the subject Business economics - General, grade: 1,0, Edinburgh Napier University, course: Economics of Business Strategy, 38 entries in the bibliography, language: English, abstract: Since the world's first airline company has been established (German Airship Transport Corporation in 1909), especially the new style of low-cost airlines increased the competition on the market for commercial flights. Towards the end of the century low-cost airlines offered first no-frills products at a low price. The concept originated in the U.S., before it spread to Europe in the early 1990's and subsequently to the rest of the world (Chan 2000). One main reason for the accelerated increase of low-cost flights can be seen in the EU enlargement, where open skies arrangements were extended. As a result low-cost routes were established by existing and new operators. The main characteristic of this new strategic orientation was the lower operating cost structure than this of the traditional market participants. The traditional airline industry had to face an essential change in the market, with an increase of competition and new business models. Focusing on Europe, there were only a few low-cost airlines before the year of 2000. However, today about 60 low-cost carriers moved mainstream in Europe with a total market share of 24%, whereas in Germany 23 low-cost airlines operate (Berster 2007)... ...To evaluate the specific strategy of Germanwings it is necessary to set limits to the field of study. After introducing the company itself, the strategic position will be evaluated by focusing on Germany. Thus, Germanwings will be compared to the operators acting in this country. Therefore, it is useful to introduce a strategic mapping and the analysis of price practices focusing on Germanwings. Furthermore, important individual measures of the company will be explained which soften the impact of the above mentioned external influencing factors (PEST-analysis). Finally, some up-to-date measures of the company will conclude its strategic orientation.

Anbieter: Thalia AT
Stand: 06.12.2019
Zum Angebot
Low-cost carrier industry: A focus on Germanwin...
25,90 CHF *
zzgl. 3,50 CHF Versand

Essay from the year 2007 in the subject Business economics - General, grade: 1,0, Edinburgh Napier University, course: Economics of Business Strategy, 38 entries in the bibliography, language: English, abstract: Since the world's first airline company has been established (German Airship Transport Corporation in 1909), especially the new style of low-cost airlines increased the competition on the market for commercial flights. Towards the end of the century low-cost airlines offered first no-frills products at a low price. The concept originated in the U.S., before it spread to Europe in the early 1990's and subsequently to the rest of the world (Chan 2000). One main reason for the accelerated increase of low-cost flights can be seen in the EU enlargement, where open skies arrangements were extended. As a result low-cost routes were established by existing and new operators. The main characteristic of this new strategic orientation was the lower operating cost structure than this of the traditional market participants. The traditional airline industry had to face an essential change in the market, with an increase of competition and new business models. Focusing on Europe, there were only a few low-cost airlines before the year of 2000. However, today about 60 low-cost carriers moved mainstream in Europe with a total market share of 24%, whereas in Germany 23 low-cost airlines operate (Berster 2007)... ...To evaluate the specific strategy of Germanwings it is necessary to set limits to the field of study. After introducing the company itself, the strategic position will be evaluated by focusing on Germany. Thus, Germanwings will be compared to the operators acting in this country. Therefore, it is useful to introduce a strategic mapping and the analysis of price practices focusing on Germanwings. Furthermore, important individual measures of the company will be explained which soften the impact of the above mentioned external influencing factors (PEST-analysis). Finally, some up-to-date measures of the company will conclude its strategic orientation.

Anbieter: Orell Fuessli CH
Stand: 06.12.2019
Zum Angebot
Low Cost Carriers - Business Model, Impacts of ...
41,20 € *
ggf. zzgl. Versand

Bachelor Thesis from the year 2009 in the subject Economics - Micro-economics, grade: 1,3, Furtwangen University; Villingen-Schwenningen, language: English, abstract: Across a wide range of industries traditional market leaders are threatened by low price competitors. These low price firms are steadily eroding the profit margins and market share of their more established rivals. A vivid example from aviation is the Low Cost Carriers. Beginning in the North America and spreading to Europe, the airline passenger market has witnessed a growing intensity in price-based competition. This intensified competition has been facilitated by policy deregulation initiatives until the emergence of the phenomenon Low Cost Airlines. European Low Cost Airlines have changed people's leisure and travel habits, opening up direct services between city pairs that were not available before. The present thesis aims at analysing the European Low Cost Carriers (LCCs) business model from the perspective of its rapid expansion on the air travel market. In conjunction with the liberalisation of commercial aviation the LCCs' impacts on the European community have been identified in line with the sustainable transport concept recognized as a common goal in the two European Commission's strategic documents: Lisbon Agenda and European Sustainable Development Strategy. The European low cost model is examined in terms; its business model and strategic positioning; the LCCs' positive and negative impacts after its rapid growth; the sector dynamics and its long term sustainability. This LCC multi-dimensional view imposes the main questions of the current work in search for broad analysis of the LCCs trend: 'What are the essential characteristics of the LCCs business model?';' How it affects the EU community?'; and 'What driving forces stand behind the LCCs model?'. The thesis sets itself the following sub-objectives and attempts to answer their corresponding questions: - Overview of the European civil aviation industry prior deregulation (until 1988): How the industry was regulated and by whom? - Tracing the European air travel industry's liberalisation: What kind of regulatory changes have been introduced in European civil aviation after 1988? - Consequences of the deregulation processes on the air travel market: What were the outcomes of the air transport industry's liberalisation and prerequisites for LCCs emergence? - Introduction of the first European LCCs: How the European LCCs emerged? - Analysis of the LCCs competitive and cost advantages: What are the LCCs' cost advantages and their determinants? [...]

Anbieter: Thalia AT
Stand: 06.12.2019
Zum Angebot
Low Cost Carriers - Business Model, Impacts of ...
56,90 CHF *
ggf. zzgl. Versand

Bachelor Thesis from the year 2009 in the subject Economics - Micro-economics, grade: 1,3, Furtwangen University; Villingen-Schwenningen, language: English, abstract: Across a wide range of industries traditional market leaders are threatened by low price competitors. These low price firms are steadily eroding the profit margins and market share of their more established rivals. A vivid example from aviation is the Low Cost Carriers. Beginning in the North America and spreading to Europe, the airline passenger market has witnessed a growing intensity in price-based competition. This intensified competition has been facilitated by policy deregulation initiatives until the emergence of the phenomenon Low Cost Airlines. European Low Cost Airlines have changed people's leisure and travel habits, opening up direct services between city pairs that were not available before. The present thesis aims at analysing the European Low Cost Carriers (LCCs) business model from the perspective of its rapid expansion on the air travel market. In conjunction with the liberalisation of commercial aviation the LCCs' impacts on the European community have been identified in line with the sustainable transport concept recognized as a common goal in the two European Commission's strategic documents: Lisbon Agenda and European Sustainable Development Strategy. The European low cost model is examined in terms; its business model and strategic positioning; the LCCs' positive and negative impacts after its rapid growth; the sector dynamics and its long term sustainability. This LCC multi-dimensional view imposes the main questions of the current work in search for broad analysis of the LCCs trend: 'What are the essential characteristics of the LCCs business model?';' How it affects the EU community?'; and 'What driving forces stand behind the LCCs model?'. The thesis sets itself the following sub-objectives and attempts to answer their corresponding questions: - Overview of the European civil aviation industry prior deregulation (until 1988): How the industry was regulated and by whom? - Tracing the European air travel industry's liberalisation: What kind of regulatory changes have been introduced in European civil aviation after 1988? - Consequences of the deregulation processes on the air travel market: What were the outcomes of the air transport industry's liberalisation and prerequisites for LCCs emergence? - Introduction of the first European LCCs: How the European LCCs emerged? - Analysis of the LCCs competitive and cost advantages: What are the LCCs' cost advantages and their determinants? [...]

Anbieter: Orell Fuessli CH
Stand: 06.12.2019
Zum Angebot
The Ryan Air Model - Success and Impact on the ...
16,50 € *
zzgl. 3,00 € Versand

Bachelor Thesis from the year 2005 in the subject Business economics - Miscellaneous, grade: 1,3, International University Bremen, 21 entries in the bibliography, language: English, abstract: During the past 15 years, there has been a considerable increase in the share of air travel within Europe that is carried out by low-cost airlines. These new airlines apply the most drastic cost saving measures in order to drive air fares down to a minimum. This paper will first explore the deregulation process of the European aviation market which was the precondition for the emergence of low-fare carriers in the early 1990s. It will then take a closer look at Ryanair, the current low-cost leader in Europe and describe its history, the elements of this distinct business model, its successes, and also some limitations. The last part of the paper will concentrate on the impact that low-fare airlines like Ryanair have on the aviation market. It will explore the changes on the market that can be expected in the long-run and will pay attention to the question if and how traditional full service carriers can respond to the increased competition.

Anbieter: Thalia AT
Stand: 06.12.2019
Zum Angebot